Post by account_disabled on Feb 27, 2024 1:42:58 GMT -5
In approximately 50 million light and heavy vehicles were circulating in Mexico, a considerable amount if we take into account that 40 years ago the number was less than 6 million. Unfortunately, this increase also causes a greater number of traffic accidents.
From January to November 2021 alone, more than 13,500 people lost their lives in accidents of this type in our country, and 36,000 were injured; which places our country in seventh place worldwide and third in the LATAM region for accidents of this type.
At Expok, our general director, Edgar López, spoke with Chinese American Phone Number List Juan Manual Rosales, Social Responsibility Manager of Grupo Modelo about the topic and the Road Safety Week that took place from May 17 to 20 in the company and within the framework of the World Day for Safety and Health at Work (April 28).
Model Group for Road Safety
Grupo Modelo is a company dedicated to brewing beer and belongs to Anheuser-Busch (AB) Inbev —the largest beer company in the world. It is characterized by having a socially responsible commitment in which various areas stand out such as:
les, the company has an initiative called Road Safety Week, through which it seeks to guarantee a better road culture within its daily operations to continue working for safe mobility for all.
Our employees, families and consumers use the roads and highways every day, and safety will always be the most important thing.
Juan Manuel Rosales, Social Responsibility Manager of Grupo Modelo
On the occasion of safety week, the axes that were touched on were: road safety and responsible consumption, both points are priorities of the company, which are understood separately and together, they are a 360 vision.
Likewise, a digital campaign was carried out accompanied by a microsite where recommendations are promoted to drivers on how to travel safely. In addition to this, the company invited its general public to its panel called The Safe Formula is knowing road safety measures and sharing them. , where good practices and perspectives of road safety were discussed, in the company of experts.
It should be noted that this commitment is not recent; in 2016 Grupo Modelo promoted the Zacatecas Ciudad Modelo program , which sought to reduce the harmful use of alcohol by 10% in the population of Zacatecas and Guadalupe, through interventions based on scientific evidence. This has been so successful that in 2022 it has been confirmed that it will continue working in the Zacatecas population.
Road safety is important to Grupo Modelo. Juan Manuel Rosales talks about the actions the company has taken.
We intend to continue with these projects to strengthen them and thereby contribute to making Zacatecas an exemplary city in terms of positive alcohol consumption practices, and thus replicate what has been done here in other parts of the world.
We hope that our work serves to consolidate the best evaluated programs on a daily basis, reaching the Zacatecans the effort and investment made since 2016.
Elena Cárdenas Vargas, representative of the state of Zacatecas.
As part of this program, in 2020, Grupo Modelo collaborated on a road safety mobile application that has already been implemented in Zacatecas as part of the Zacatecas Ciudad Modelo program program .
In addition to this, in 2018 the brewery created an alliance with the United Nations Institute for Vocational Training and Research (UNITAR). Its mission was to strengthen the individual and institutional capacities of organizations to achieve the goal of reducing deaths and injuries in road accidents by half.
From January to November 2021 alone, more than 13,500 people lost their lives in accidents of this type in our country, and 36,000 were injured; which places our country in seventh place worldwide and third in the LATAM region for accidents of this type.
At Expok, our general director, Edgar López, spoke with Chinese American Phone Number List Juan Manual Rosales, Social Responsibility Manager of Grupo Modelo about the topic and the Road Safety Week that took place from May 17 to 20 in the company and within the framework of the World Day for Safety and Health at Work (April 28).
Model Group for Road Safety
Grupo Modelo is a company dedicated to brewing beer and belongs to Anheuser-Busch (AB) Inbev —the largest beer company in the world. It is characterized by having a socially responsible commitment in which various areas stand out such as:
les, the company has an initiative called Road Safety Week, through which it seeks to guarantee a better road culture within its daily operations to continue working for safe mobility for all.
Our employees, families and consumers use the roads and highways every day, and safety will always be the most important thing.
Juan Manuel Rosales, Social Responsibility Manager of Grupo Modelo
On the occasion of safety week, the axes that were touched on were: road safety and responsible consumption, both points are priorities of the company, which are understood separately and together, they are a 360 vision.
Likewise, a digital campaign was carried out accompanied by a microsite where recommendations are promoted to drivers on how to travel safely. In addition to this, the company invited its general public to its panel called The Safe Formula is knowing road safety measures and sharing them. , where good practices and perspectives of road safety were discussed, in the company of experts.
It should be noted that this commitment is not recent; in 2016 Grupo Modelo promoted the Zacatecas Ciudad Modelo program , which sought to reduce the harmful use of alcohol by 10% in the population of Zacatecas and Guadalupe, through interventions based on scientific evidence. This has been so successful that in 2022 it has been confirmed that it will continue working in the Zacatecas population.
Road safety is important to Grupo Modelo. Juan Manuel Rosales talks about the actions the company has taken.
We intend to continue with these projects to strengthen them and thereby contribute to making Zacatecas an exemplary city in terms of positive alcohol consumption practices, and thus replicate what has been done here in other parts of the world.
We hope that our work serves to consolidate the best evaluated programs on a daily basis, reaching the Zacatecans the effort and investment made since 2016.
Elena Cárdenas Vargas, representative of the state of Zacatecas.
As part of this program, in 2020, Grupo Modelo collaborated on a road safety mobile application that has already been implemented in Zacatecas as part of the Zacatecas Ciudad Modelo program program .
In addition to this, in 2018 the brewery created an alliance with the United Nations Institute for Vocational Training and Research (UNITAR). Its mission was to strengthen the individual and institutional capacities of organizations to achieve the goal of reducing deaths and injuries in road accidents by half.